THE IMAGININGS OF A BOY NAMED FREDDIE AND A GIRL CALLED HOLLIE
Freddie and Hollie are a pair of young and imaginative Londoners, plying their trade in advertising, who also run their own blog on the side where they post up ideas they think could make a difference, however small. Anything goes - it’s just a bunch of ideas in need of the determination to make them real; apparently Freddie and Hollie don’t have time. There’s a web widget that changes the colour of popular websites so you don’t get busted at work; a Poppy ‘gift’ on Facebook to raise funds for the appeal (can’t believe they didn’t do this); recycling ideas for piles of freesheets polluting the capital’s streets; and my favourite, a direct mail idea for Sony’s ‘Colour Like No Other’ campaign which involves sending brightly coloured bin bags to one city street so that, when rubbish day comes around (assuming people remember - we often forget!), the street comes alive.
