INTRODUCING SUSO
SUSO is using creativity to make something of the things we imagine. It’s the will to succeed, to do what others say can’t be done. It’s the struggle for success, the challenge of the unknown and belief in the self. It’s now, right now. Not yesterday, not tomorrow. Now. It’s seeing the possible and never the impossible.
It’s Imagination, Creativity and Determination. And it’s the confidence to use all three.
IMAGINATION
Close your eyes. See the world as you want it. Think what might be rather than what is. Fly. Breathe underwater. Dance on the moon. Do what you dare not do. Say what you’ve always wanted to say. Speak to her. Speak to him. Dream and then dream some more. Go where you’ve never been. Scrawl a masterpiece across the mind’s eye and forget reason, just for a moment. This is the world according to you. This is the bright untroubled sky, an escape from reality and her legion of limitations. Forget reality, and think - really think - about the things that you see.
Listen to your imagination. It’s where ideas are born.
CREATIVITY
Do something about the things you see. Turn desire into action, dissatisfaction into motion. Embrace discomfort and make the unknown known. Learn something. Free yourself from the constraints of reality. Remain resistant to reason. Choose active change over passive acceptance. Be enthralled by the future and disrespect the past. It doesn’t matter anymore. Progress. Generate. Create light from dark and discover order in chaos. Listen to yourself, and then bring method to the imagination.
Use your creativity. It makes the imagined real.
DETERMINATION
Believe and persist. It’s too easy not to. Know the difference between success and failure, between genius and curiosity, between maestro and musician. And know what it is to make a difference. Take the road less travelled, and take it to get back, too. Fall down. Get up. Fall down. Get up again. Swim against the tide. Take criticism and defy convention. Determine your own limitations and resolve your desires as the mind sees fit.
Lean on your determination. It can take you anywhere you want.
NO CAN’T DO
People say it can’t be done, that pipe dreams and ambition are too divorced from reality to ever be made real. Quit dreaming, they say. Wake up. Welcome to the real world, a place where the imagination is a momentary escape not a source of success, where creativity is a luxury we can’t afford, where determination need get you no further than nine to five. Accept what you’ve got and blend seamlessly into the fabric of modern life. No one else will see you there. And no one else will care. You’ll be safe that way.
This is popular wisdom, but three little words can reveal wisdom as flawed. Three little words with the power to change the world:
IMAGINATION. CREATIVITY. DETERMINATION. Together, they represent the SUSO attitude of NO CAN’T DO.
