TALENT GETS YOU ON THE FLOOR, TEAMWORK KEEPS YOU ON IT
You’ve got to love adidas’ new ‘Basketball is a Brotherhood’ campaign. If you haven’t seen or read about it yet (and why would you - it’s happening in the States) then it’s a cool idea that will hopefully start to dispel some of the ego-centric traits which are affecting more and more sports these days. Think of our footballers here in the UK - sorry, here in England I should say. Do they know the real meaning of teamwork? It certainly doesn’t look like it from where we’re sitting. Determination and togetherness, as we’ve said before on here, are not qualities you’d normally associate with any recent England teams. Who knows what will happen under Capello.
Anyway, here’s to adidas reminding us all what it really means to play, to be in a team, to work together for something on and off the court, pitch or wherever it is you choose to do your thing.
Anyway, here’s to adidas reminding us all what it really means to play, to be in a team, to work together for something on and off the court, pitch or wherever it is you choose to do your thing.
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