THAT'S CORRECT, A TINNED CHEESEBURGER
Then I took a closer look at the label. The company is 'Trekking Mahlzeiten'. Trekking you say. That puts a different spin on things. My wilderness experience stretches to a few walking expeditions in Scotland and the Lake District. So I'm no Sir Edmund Hillary but I feel qualified enough to comment. And let me tell you, If I was stocking up for an expedition and had the option of a tinned cheeseburger that I just throw into boiling water for a couple of minutes, then I'm not embarrased to say I'd take it, at least to try the thing out.
It ticks that intangible box associated with excursions into the wild - morale. Ray Mears would rather I made some pine neddle tea, I'm sure, but I think the trepidation as I open the tin to reveal steamed squidge would be a morale booster itself. Plus if it somehow manages to quell my hunger while tasting ok, then job done.
So I say well done to the Trekking Mahlzeiten crew. They dared to imagine that a cheeseburger could go in a tin, and they made it so.

PS - If it looks like that when it comes out the tin then my name's Ronald Macdonald.
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Better than those 'Rustler Burgers' I imagine.