Culture: December 2007 Archives
Now that magenta is safe, we thought it time for a bit more colour chat. According to the futurists over at the Future Laboratory, Pantone 395C will rise in 2008 to become the undisputed, all singing, all dancing king of colour. Yes, the greeny yellow you see on the end of that banana you eat every day - the bit you rip through - is set for a big year:
“This jaunty tone is one of the key colours for 2008 and beyond. Yellow will see an increased use in advertising and communication, conveying notions of immediacy, action and emotional warmth. Expect complex tones rather than straightforward brights.”
I’m not sure I like being told what colours to like but hey, these guys need to make a living. Time will tell if they’re right or not. Watch this space in twelve months time...
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