Fashion: January 2008 Archives
Andy Warhol, one of the greatest snowboarders of his era, has had a range of Burton gear made in his honour for the 07/08 season. Okay so he didn’t snowboard, but such was his capacity to constantly reinvent himself and change with the times that it would come as no surprise if, alongside his Marilyns and Maos, galleries around the world hung pics of Warhol spinning high above parks or carving lines into the Alaskan back country. Either that or you’d have found him in the bar at the top of the lift with an entourage of impossibly good looking people. In Burton gear.
The Andy Warhol Foundation say they were delighted to work with a brand like Burton which, in their words, “values and embraces Andy’s creative spirit”. Burton just always seem to get it right. They’re constantly coming up with imaginative little ideas to keep giving something back to the snowboard community. And now they’re encouraging people to break the law with their Sabotage Stupidity campaign against the four remaining US resorts where snowboarding is prohibited. They want riders to sneak in, ‘Poach’ and film the whole thing with a view to posting it on the Burton site. Where most brands worry endlessly about treading on people’s toes and sticking to the middle of the road, Burton has never been averse to sticking its neck out a bit and taking a risk or two. ‘If you stay in the middle of the road then you’re gonna get run over’ seems to be their mode of thinking. And we like it.
The Andy Warhol Foundation say they were delighted to work with a brand like Burton which, in their words, “values and embraces Andy’s creative spirit”. Burton just always seem to get it right. They’re constantly coming up with imaginative little ideas to keep giving something back to the snowboard community. And now they’re encouraging people to break the law with their Sabotage Stupidity campaign against the four remaining US resorts where snowboarding is prohibited. They want riders to sneak in, ‘Poach’ and film the whole thing with a view to posting it on the Burton site. Where most brands worry endlessly about treading on people’s toes and sticking to the middle of the road, Burton has never been averse to sticking its neck out a bit and taking a risk or two. ‘If you stay in the middle of the road then you’re gonna get run over’ seems to be their mode of thinking. And we like it.
