Media: April 2008 Archives
In 1999, a leading designer with an international reputation was invited to a give a lecture near Detroit on behalf of AIGA, the professional association of design in America. He was also asked to design the poster for the event. How could he visualise for people the pain and suffering he put into every single design project, the kind of effort he believes to be part and parcel of the creative process? Simple: he got his assistant to carve the lecture details into his skin with a knife.
Such is the life of Stefan Sagmeister...
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